Design enthusiasts listen up! Spring will officially be arriving in Milano when the Salone del Mobile Milano rolls into town. April (12 to 17 to be exact) is when designers from around the globe hotfoot it to Milan for what has been billed as “the most important furniture fair in the world”. This is the month where Milan awakens from its winter slumber and transforms itself into a hub of creativity.
Boasting more than 2,000 exhibitors, a display area of more than 200,000 square meters in the various pavilions in Rho fiera Milano, and thousands of new products premiered at the event, the Salone del Mobile Milano (International Furnishing Accessories Exhibition) is the benchmark trade fair on an international level, attracting more than 300,000 visitors from as many as 165 countries. So what’s in store for design devotees at the 55th edition of the Salone del Mobile Milano 2016? Read on to find out what’s NOT to miss!
1. Superstudio (Tortona District)
During the day you have to choose between several exhibitions in different districts. A must-see that never goes out of style is the SuperDesignShow. Characterized by its “viby” atmosphere, the Tortona area becomes a major display platform featuring a slew of futuristic, original and experimental events targeted, in short an urban workshop of contemporary design. For the second edition the exhibition format SuperDesignShow will animated the Superstudio building during the 2016 Design Week. The project directed by Gisella Borioli and the architect Carolina Nisivoccia, is based on the theme “White Pages” on which expositors will create shows, innovative start-up and artistic installations.
2. Ventura Projects (Lambrate District)
Lambrate is an old reconverted industrial area. Its history, closely bound to production, gives this location its particularly work-oriented atmosphere. Less sophisticated, with a more ‘hands-on’ approach and a decidedly international vibe, the ‘Ventura Lambrate’ project, now in its sixth consecutive year, focuses on the relationship between design, science and social.
Ventura Project has a particular eye on emerging trends and talents with conceptual and niche projects. In its curated exhibition areas, it presents the latest developments at the forefront of contemporary design with a dynamic format that balances renowned designers with emerging talents, independent studios with established brands, design academies, galleries and institutions. Conceptual experiments are juxtaposed with professional presentations. In this way, visitors are challenged to view design from different perspectives. Each Ventura Project involves carefully selected exhibitions that also feature temporary initiatives, special projects and creative hospitality concepts. Whether as a design district or integrated exhibition, Ventura Projects stands out with its focus on content, creativity and experimentation.
3. Eat Urban Food Truck Festival (Sant Ambrogio)
Where to go if you want to taste culturally different food, relatively cheap and in an open air restaurant in the centre of Milan? In the beating heart of Milan, in the beautiful garden in Sant’Ambrogio Area, the Eat Urban Food Festival will take part as an open air restaurant. With its several vintage cars and apecars gives you the opportunity to taste Italian and international dishes in the romantic atmosphere created by the trees decorated with lights.
4. Targamy Brera Festival (Brera Design District)
Where to go if you want to have fun after a day spent running from one exhibition to another? Of course in one of the little streets in Brera. This artsy neighbourhood with its narrow, cobbled streets boasting a dense concentration of antique shops, galleries, showrooms and prestigious locations, exudes a truly alluring, bohemian aura year-round. During the Fuorisalone, Brera offers may exhibitions during the day, but it’s in the night when in its little courtyard parties animated the entire district with music, lights and fluo makeup. As every year the most well known event is the one organized by Targamy which turns Milan into Ibiza for one special night.
5. Fabbrica del vapore (Porta Venezia)
The exhibition Sharing Design is back in its third edition, in one of the most interesting places yet: Fabbrica del Vapore. The event Making Makers is based on the auto production theme and the innovation green as well as the sharing process of creation. One of the most interesting stand is Together, where 6 designers who are also couples created several romantic tableware.
If you are not interested in this kind of exhibitions, you can satisfy your thirst for design knowledge with many others interesting presentations and workshops that take place in this old factory.
But remember to stay tuned! Because probably, the Fabbrica del Vapore with its beautiful courtyard, will be one of the location of the secret parties organized every night during the Design Week.